The inspiration for The color came from a short video by the music video director Cole Bennett. He says that the white T-shirt “makes you move a little smarter because you can’t (you know), can’t be too sloppy. You might get a stain. So it’s like you’re just more gracious with every step you take. It’s not only a look, but it’s a way of life”. He compares the precautions of “When you’re crunching the toes [because] you’re not trying to crease your shoes” to avoiding stains on a white T-shirt when eating spaghetti.

The prewashed and prestained lgt worldwide sign T-shirts are created with the idea of breaking those limitations.

The RED-EYED WHITE color enables the user to wear the piece without worrying about whether his surroundings will stain it.